As browsers phase out third-party cookies and users become increasingly aware of digital privacy, we need to rethink how we measure website visitors. A growing number of website owners are therefore choosing to move away from traditional tracking in favor of privacy-friendly alternatives.
Chrome plans to completely block third-party cookies during 2024-25, something Safari and Firefox have already done. This significantly affects traditional analytics solutions like Google Analytics. At the same time, legislation around data collection continues to tighten. It's therefore time to adapt to a web world where respect for user privacy is central.
Snowfire already includes Fathom Analytics as an option. It's an analytics solution that gives you basic insight into your website's performance without compromising visitor privacy:
You still get this information without having to store personal data about your visitors:
The Fathom add-on in Snowfire costs 140 SEK/month in addition to your regular subscription. This includes:
It's not just about legal requirements and technical changes. We see a clear trend where companies that respect user privacy build stronger trust with their customers. By being proactive in this change, you show that you take user privacy seriously. The shift towards more privacy-friendly web analytics is inevitable. The question isn't if, but when you need to adapt. With Fathom in Snowfire, you can easily take this step while still getting access to the statistics you actually need to develop your website.
For those who want to know more about how to get started without a cookie banner or have questions about statistics and tracking, contact