"A wild mind and a disciplined eye"

Five Short Questions

When did you create your first website?
2014 then in WordPress
PC or Mac?
Mac
Favorite tool?
Adobe Creative Cloud
Favorite drink while working?
Sparkling water
Favorite font right now?
Moret. What I like about Moret is that it's both bold and soft at the same time. Both fun and easy to work with since it comes in weights ranging from very thin to extra bold. It can be found on my own website, among others.

Tell us a bit more about yourself

The path to the web may not have been straight, but all the more exciting! Eleven years ago, I felt a strong need for change. I wanted to say yes to life and create a workday that was more rewarding and filled with positive energy, so I took the step and started my own business within design, identity, and communication.

The digital possibilities excite me! But just because everything (almost) is possible doesn't mean you should add everything to your website. Choose with care and based on your actual needs.

Being part of creating magic!
My passion for design is driven by creating meaningful and memorable experiences. The greatest reward is seeing the joy in my customers' eyes when their abstract thoughts and ideas take shape in a concrete visual whole. Being part of creating magic! I love seeing how their eyes sparkle – when their vision becomes reality.

Each project is unique, and I see it as an opportunity to not only create beautiful design but to truly understand and build something valuable for every individual or brand. New projects always begin with a Discovery Session where we lay the foundation together. It gives us the confidence to explore creative solutions – and we can always return to it if we encounter questions along the way.

Psychologically well-thought-out
In Snowfire, there aren't as many "controls and levers" as there often are on other web platforms. It becomes simpler and more fun for the client to work with the site – they can keep the website alive in a completely different way. The choice of the number of "controls and levers" is well-balanced and psychologically well-thought-out by the Snowfire team.

A real boost for her business
Recently, I had an inspiring collaboration with a garden designer who switched from Snowfire Classic to Snowfire Magnet. Together we did a major overhaul – new color palette and web design – which gave a much better flow and a completely different feel. Her new website became a real boost for her business.

My dream client is someone who sees me as a collaboration partner, not just a supplier. Someone who is open to creative ideas and who wants to create something valuable together. I particularly enjoy working with entrepreneurs who work with building, selling, managing, or designing spatial environments – both outdoors and indoors.

Combining interactive technology with strong emotional messages is innovative
Being part of creating "Love Up the Walls" gave me an enormous creative kick and showed how design can make a real difference. Imagine: in the middle of Stockholm, on Sergelgatan, love messages are projected onto one of the Hötorget buildings' facades – via a simple QR code down on the street!

The anniversary campaign for the Tobias Registry's purpose was to spread both love and knowledge about stem cell donation. As a graphic designer and web designer in the team, with Karin Leander at Spider Stockholm at the helm, I got to help realize this crazy and fun idea. Spreading love is fantastic in itself, but being able to potentially save lives by raising awareness at the same time gave the project an extra dimension. It's exactly the type of win-win situations that get me excited!